A self-paced MBA in 52 weeks
The substance of an MBA, one chapter a week.
Finance, strategy, marketing, operations and leading people. 48 chapters and four weeks of review, about five hours a week, on your phone.
From week 1 · Contribution margin
A $40 product with $10 of variable cost leaves $30 to cover the rent.
$30
Variable cost $10Contribution 75%
Every chapter works like this: one idea, drawn to scale with real numbers, then put to work.
How each week works
- 1Learn. The concept, its standard diagram and a worked example. About two hours.
- 2Apply. A real company and a case to work through, ending in a decision.
- 3Retrieve. A short quiz that also brings back earlier weeks. Pass at 85%, or retake it with fresh questions.
What the year covers
Unit economics, accounts and pricingWk 1–8
Channels, operations and negotiationWk 9–16
Strategy, valuation and raising capitalWk 17–24
Entering new marketsWk 25–30
Acquisitions and brandsWk 31–36
Big bets under uncertaintyWk 37–44
Leading at scaleWk 45–48
Review, exams and a capstoneWk 49–52
One company, twelve years
Each idea is taught on its own terms first. Then you see it at work in Ara, a fictional company that grows from a one-person start-up to a business in three countries. Its accounts carry through the whole course, so the numbers in week 30 follow from the numbers in week 3.
Pricing
Monthly
US$5 a month
Everything, cancel anytime. Your progress is kept if you come back.
Full access
US$50 once
All 52 weeks at your own pace, kept for reference afterwards.
Questions
Is this an accredited MBA?
No. It covers what an MBA teaches, but it isn't a degree and doesn't award one.
Do I need a business background?
No. Week 1 starts from the cost of making one product, and the numbers build from there.
What if I fall behind?
Nothing expires. Work at whatever pace suits you, and pause or catch up at any time.
How do I sign in?
With your email. We send you a sign-in link, so there's no password to remember.